What Sets Us Apart
- Insider Google Expertise
- Profit-Focused Strategy
- Senior-Level Attention
Comprehensive Conversion Tracking
You can’t optimise what you can’t measure. Most Google Ads accounts we audit have tracking that’s either broken, double-counting, or missing the conversions that actually matter. The campaigns look like they’re working in the Google Ads UI, but the revenue tells a different story in the CRM.
We build tracking infrastructure that Google Ads, GA4, and your sales data agree on. Server-side conversions, enhanced conversions, cross-domain tracking, and proper attribution. So every decision you make is based on clean numbers, even across Europe’s complex privacy landscape.
What Proper Tracking Gives You
Confidence in every conversion number you see
Attribution that matches your CRM
Smart Bidding that actually performs
Recovered conversion signals lost to cookie consent
Cross-device and cross-domain visibility
Clean data Google's algorithms can learn from
Want us to audit your current tracking setup?
How We Build Your Tracking
Tracking implementations run 2 to 6 weeks depending on complexity. We work directly with your development team or handle implementation ourselves through Google Tag Manager. All work documented for future handover.
Audit & Data Mapping
We document every conversion event that should be firing, identify what’s broken or missing, and map the data flow from click to closed deal.
GTM & GA4 Configuration
Server-side and client-side container setup, GA4 event schema, and enhanced conversions configured against your CRM data.
Validation & Testing
End-to-end testing before any campaign decisions get made on the new data. Tag Assistant, real-time reports, and cross-checks against your back-end.
Documentation & Handover
A written technical document covering every tag, trigger, and variable. So your team or future agency knows exactly what’s running and why.
Expertise
Tracking is the difference between Google Ads that scales and Google Ads that stalls. Our team handles the technical implementation that most agencies outsource or skip entirely. GTM, GA4, server-side, enhanced conversions, and CRM integration, all done in-house by people who understand both the marketing side and the development side.
Conversion Tracking Questions
Technical questions answered without the jargon.
How do I know if my current tracking is broken?
Common signs: Google Ads conversion numbers don't match your CRM, conversions doubled overnight without reason, Smart Bidding performance has degraded, or you're missing entire conversion paths (offline calls, form submissions, multi-step funnels). An audit will give you a definitive answer in about a week.
What's the difference between client-side and server-side tracking?
Client-side tracking runs in the user's browser. Server-side tracking runs on your server, then forwards data to Google. Server-side is more accurate, harder to block, more privacy-compliant, and recovers signal lost to ad blockers and consent denial. It's now standard for serious accounts.
Do I need server-side tracking for my business?
If you're spending more than €5,000 a month on Google Ads, yes. The recovered conversion signal pays for the setup within weeks through better Smart Bidding performance. Below that threshold, client-side with enhanced conversions is usually enough.
How long does a conversion tracking project take?
Two to six weeks depending on complexity. A standard GTM and GA4 setup runs two to three weeks. Server-side tracking with CRM integration runs four to six weeks. We work directly with your dev team or handle implementation ourselves.
Will tracking changes affect my existing campaigns?
Briefly, yes. New conversion tracking restarts Smart Bidding's learning period, which typically lasts 2 to 4 weeks. We schedule implementations to minimize disruption and brief your team on what to expect. The long-term improvement always outweighs the short-term reset.