Campaigns Built to Convert
We design, launch, and manage Google Ads campaigns that focus on the metrics that actually matter: qualified leads, lower CPAs, and stronger ROAS. From account structure to keyword strategy, ad copy, and bid management, every part of your campaign is built to drive performance and grow with your business.
Whether you’re scaling an existing account or starting from scratch, we make sure your budget works as hard as you do.
- Account structure & strategy
- Keyword research & ad copy
- Bid management & ongoing optimization
Plan. Execute. Scale.
Search Engine Advertising works best when it’s tied to a clear strategy, not just a budget and a guess. We build SEA roadmaps that connect paid search to your business goals, define the right channels and audiences, and prioritize the campaigns that will move revenue fastest.
From competitor analysis to channel mix and budget allocation, we make sure every Euro is spent with intent.
- Competitor & market analysis
- Channel strategy & budget planning
- Performance forecasting & KPIs
Measure What Actually Matters
You can’t optimize what you can’t measure. We set up rock-solid conversion tracking using Google Tag Manager, GA4, and enhanced conversions so every click, lead, and sale is properly attributed. No more guessing whether your campaigns are working, you’ll see exactly what’s driving results and what isn’t.
Clean data in means smarter decisions out, and that’s where real growth comes from.
- Google Tag Manager & GA4 setup
- Enhanced conversions & server-side tracking
- Cross-domain & e-commerce tracking
Compliant Tracking, Without the Data Loss
With privacy regulations tightening across the EU, Consent Mode v2 isn’t optional anymore, it’s required for running ads in Europe. We implement Google’s Consent Mode correctly so your campaigns stay compliant with GDPR while still capturing the conversion signals Google Ads needs to optimize.
Done right, you stay legal and your campaigns keep performing. Done wrong, you lose data and your ads stop learning.
- GDPR-compliant consent setup
- Consent Mode v2 implementation
- CMP integration & data signal recovery
Transparent.
Hands-On.
Results-Driven.
Every Sonder Services engagement starts with understanding your business, not just your ad account. We dig into your goals, audience, and historical data, then build a clear plan with measurable milestones. Communication is direct, reporting is honest, and every decision is tied back to performance.
Discovery & Audit
Strategy & Planning
Execution & Launch
Optimization & Reporting
Driving Growth Through Smarter Paid Search
Why Our Clients Love Working With Us
Adriano Caruso
Amr Eljamil
What Our Clients Say
How Our Services Fit Together
Common questions about which service to start with and how they work alongside each other.
Can I work with you on just one service, or do I need all four?
Most clients start with one. Google Ads management is the most common entry point, with conversion tracking and consent mode added if their current setup is broken. SEA strategy is typically a standalone engagement before any ongoing management begins.
How do these services work together?
Strategy comes first. Then proper tracking and consent setup. Then daily management. Skipping any step usually means optimizing against bad data or running campaigns without clear targets, both of which waste budget.
Do I need Consent Mode v2 if my business isn't in the EU?
If you advertise to anyone in the European Economic Area, yes. Consent Mode v2 is required for any account targeting EEA users, regardless of where your business is based. Without it, your audiences and Smart Bidding won't function properly for European traffic.
What if my conversion tracking is already set up?
We audit it first. Roughly 80% of accounts we review have tracking issues, including double-counted conversions, missed events, or broken cross-domain attribution. If yours is genuinely clean, we'll tell you and skip that step.
Do you offer one-time projects or only ongoing work?
Both. Audits, conversion tracking setup, consent mode implementation, and SEA strategy can all be one-time projects. Google Ads management is the only service that's ongoing by nature.